The Most Influential Cannabis Celebrities and Rising Influencers Shaping the Industry

With its legalization gaining traction globally, cannabis is shedding its taboo and becoming a booming industry. Celebrities and influencers have played a massive role in transforming cannabis culture, normalizing its consumption, and shaping public perception. From iconic figures who paved the way to new-age influencers making waves with fresh perspectives, these individuals are defining trends, promoting education, and driving the industry forward. 

Whether you're a cannabis enthusiast, medical marijuana user, or someone exploring recreational use, this guide will take you through the biggest names shaping the cannabis world. You’ll discover how these figures have championed legalization, built business empires, and crafted cannabis-friendly communities.

The OG Cannabis Icons: Pioneers Who Pushed the Culture Forward

These icons aren’t just cannabis users—they're trailblazers who made marijuana an essential part of mainstream culture. Let's meet the legends.

Snoop Dogg – The Ultimate Cannabis Ambassador 

Known for his laid-back personality and untouchable rap career, Snoop Dogg has long been a household name in both the music and cannabis worlds. 

Impact: 

• Founder of Leafs by Snoop, a premium cannabis brand offering flower, edibles, and concentrates. 
• Co-founder of Casa Verde Capital, an investment firm specializing in the cannabis industry. 
• Ongoing ambassador for cannabis through his music, interviews, and other business ventures. 

Snoop’s influence has helped normalize recreational cannabis use globally and cemented his role as an advocate for weed-friendly lifestyles.

Willie Nelson – Country Music’s Cannabis King 

Willie Nelson stands as one of cannabis culture’s most enduring and beloved figures. Advocating for marijuana legalization decades before its modern-day acceptance, he's an icon for older cannabis users. 

Impact: 

• Launched Willie’s Reserve, a brand paying homage to his decades-long cannabis advocacy. 
• Actively supports cannabis legalization and criminal justice reform. 
• Helps destigmatize cannabis for older consumers, bridging generational gaps.

Tommy Chong – Comedy and Cannabis Legend 

Comedy legend Tommy Chong, half of the stoner comedy duo Cheech & Chong, turned his love for cannabis into a brand. He now uses his platform to promote legal cannabis and fight for reform. 

Impact: 

• Founded Chong’s Choice, a cannabis brand offering quality flower and concentrates. 
• Became a vocal advocate for federal cannabis legalization. 
• Survived persecution for his cannabis advocacy, embodying resilience in the fight for reform. 

Seth Rogen – From Stoner Comedies to Cannabis Entrepreneur 

Seth Rogen may be known for classic stoner films, but he’s proving that cannabis is a serious business. His attention to detail and branding expertise have transformed his position from comic relief to an industry leader. 

Impact: 

• Co-founder of Houseplant, a sophisticated cannabis and lifestyle brand combining premium cannabis with design-forward home goods. 
• An advocate for education about cannabis and justice reform for those incarcerated for marijuana-related offenses. 
• Brought a new level of style and luxury to the cannabis market.

The Business Moguls: Celebrities Turning Weed into Wealth 

Turning passion into profit, these names prove that cannabis goes far beyond consumption—it's serious business. 

Wiz Khalifa – Music, Lifestyle, and Khalifa Kush 

With cannabis central to his music and public persona, rapper Wiz Khalifa took things further with his own successful cannabis ventures. 

Impact: 

• Creator of Khalifa Kush, a proprietary strain that’s become a fan favorite. 
• Developed a broad portfolio of cannabis products, spanning flower, oils, and pre-rolls. 
• Encourages the normalization of cannabis as a lifestyle, blending it with music and culture. 

Berner – The Rapper Who Built a Cannabis Empire 

Berner, a hip-hop artist turned cannabis mogul, transformed Cookies from a boutique brand into one of the most recognized names in the industry. 

Impact: 

• Founder of Cookies, a cannabis giant renowned for its unique genetics and stylish branding. 
• Expanded Cookies into clothing, making it both a cannabis and lifestyle brand. 
• Helped set the gold standard for modern cannabis branding. 

Martha Stewart – The Unexpected Queen of CBD 

Who would’ve thought Martha Stewart, the queen of homemaking, would become a leader in cannabis? Yet, she’s redefined the space with her approachable CBD offerings. 

Impact: 

• Launched Martha Stewart CBD, a wellness-oriented brand featuring tinctures, gummies, and skincare products. 
• Helped cannabis reach untapped audiences, particularly older consumers and women. 
• Partnered with Canopy Growth, a global leader in cannabis innovation. 

Mike Tyson – From Heavyweight Champ to Cannabis Tycoon 

From the boxing ring to cannabis fields, Mike Tyson found new purpose in promoting marijuana's healing powers for athletes. 

Impact: 

• Creator of Tyson 2.0, a premium cannabis brand gaining traction nationwide. 
• Plans to launch Tyson Ranch, a cannabis venture merging tourism and premium cannabis experiences. 
• Advocates for cannabis as a solution for pain management and mental health for athletes. 

The New Wave: Rising Cannabis Influencers Changing the Game 

A fresh group of influencers is bringing creativity, inclusivity, and innovation to cannabis. 

B-Real (Cypress Hill) – Music Meets Dispensary Empire 

Known for his cannabis anthems with Cypress Hill, B-Real is now as much a business success as a music icon. 

Impact: 

• Founder of Dr. Greenthumb’s, a dispensary chain across California. 
• Blends cannabis culture with music and advocacy. 
• Advocates for diversity and fairness in cannabis policies. 

Jane West – Leading Women in the Cannabis Space 

Jane West is redefining cannabis for women and luxury consumers with her trailblazing spirit. 

Impact: 

• Creator of chic Jane West cannabis accessories. 
• Advocate for female entrepreneurship in the cannabis industry. 
• Actively involved in cannabis policy reform efforts. 

Jimi Devine – The Cannabis Journalist Pushing Industry Standards 

Jimi Devine’s work in journalism is helping educate the masses about top-shelf cannabis. 

Impact: 

• Writer for leading publications like High Times and L.A. Weekly. 
• Influences industry standards by spotlighting quality products. 
• A trusted voice for consumers seeking recommendations. 

Koala Puffs – Social Media’s Cannabis Queen 

Koala Puffs is blending humor and cannabis education for a younger audience through her massive social media presence. 

Impact: 

• Creates lighthearted, entertaining cannabis content on Instagram and YouTube. 
• Promotes brands and trends in the cannabis space. 
• Works to reduce the stigma around cannabis with creative and engaging material. 

The Future of Cannabis Influence: Where the Industry is Heading 

Celebrity Cannabis Brands vs. Local Craft Growers 

As celebrity brands grow, small-batch local growers are carving their own niches with high-quality, unique strains. The "craft cannabis" movement is rising as consumers demand authenticity. 

Social Media and the Digital Cannabis Revolution 

Platforms like Instagram, YouTube, and TikTok are driving cannabis trends, but censorship and advertising restrictions continue to challenge creators. 

What’s Next? Upcoming Influencers to Watch 

The next generation is focusing on cannabis wellness, diversity, and sustainability. Their influence will define the future of education and innovation in the space.   

Shaping the Cannabis Landscape—and Its Future 

Cannabis culture owes much to its pioneers, entrepreneurial celebrities, and rising influencers. From the OGs who normalized the plant, to the new wave of content creators breaking barriers, these individuals shape how we consume, discuss, and understand marijuana. 

Want to stay ahead of the curve in cannabis culture? Follow the work of these influencers and join the conversation—whether it’s about the next big celebrity brand or the craft revolution redefining the industry. 

The future of cannabis influence is rooted in authenticity, education, and inclusivity. Are you ready to grow with it?

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